HERE’S HOW THE CHAT WENT:
Have you ever toured downtown Walla Walla in Washington state or Healdsburg in Sonoma County California? These are just 2 of the wine touring areas where you can find a large concentration of winery off site tasting rooms. These businesses are sometimes shared with other wineries or sometimes owned by one license.
They have advantage of drawing people to your wines and your brand that may never get to your winery. Wineries that are normally far apart from one another can come together at one tourist area and co-market. Of course they can also have their drawbacks such as an additional sales channel to manage and no connection to the winery location itself.
In either case, although they are allowed throughout the world, they are not allowed to exist in BC. Let’s discuss them this Wednesday!