June 18, 2014: Branding Canadian Wine

HERE’S HOW THE CHAT WENT:

Branding Canadian Wine

If you were were in charge of branding Canadian wines to the rest of the world, how would you go about doing it? We certainly can brand smaller areas with more commonalities but how would you brand all of Canadian wine to other countries?

It is a relevant topic because this process is occurring right now at the national level. Give us your input. One word that says how Canadian wine is distinctly different from wines across the world…

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