HERE’S HOW THE CHAT WENT:
Wineries in BC rely heavily on tourism for their sales, and with 200 winery licenses in BC there are certainly plenty of wineries for tourists to choose to spend their money. What initiatives could BC wineries be doing that they are not doing to attract new visitors as well as to get return visits? Is promotion of wineries all about the regions in which the wineries are located or are there more provincial-wide promotions that should occur? What kind of amenities are BC wine tourists looking for when they travel? How good is the BC wine industry at changing to accommodate tourists’ needs and desires?
Come with your constructive comments and we’ll have a great discussion.